![]() ![]() Tse said, “This completely tailors the selection to the individual and makes it very easy for them to find the products best suited for them.” Tse continued, “The idea came from reading user comments. Tse is excited about a new Think Dirty feature - currently only available on Android phones but coming soon to iPhones - which allows premium Think Dirty app users to set up a personal profile and identify the ingredients they are allergic to or want to avoid. The list of excluded ingredients of Target Clean symbol beauty products appears on their website. Just as the Think Dirty app doesn’t stop with beauty items, likewise, Target, in addition to their clean beauty selection, extends Target Clean to include other categories such household essentials, baby, feminine care, and pet. The full list of ingredients that are prohibited or restricted can be found here. No formaldehydes or formaldehyde-releasers.The retailer has curated an assortment of products that contain: Tse also made the point that clean ingredients don’t have to necessarily be natural - there are cases where synthetic ingredients don’t have negative implications and are better to use because natural resource depletion and sustainability concerns can be avoided.Īnother option for shoppers is the “Clean at Sephora” collection. In addition, ingredients that have been identified and published as allergans by the FDA are also included. Tse says the criteria they use to measure whether ingredients are clean is based on lists of ingredients to avoid from the FDA, Canada’s Ingredient Hotlist and the European Commission’s CosIng database. Every ingredient is listed individually and there is an aggregate overall product rating. In addition to being able to get the Dirty Meter rating by scanning the product barcode, users can also search for the item. The Dirty Meter provides a number from 0 to 10 for each product, with 10 being the worst rating and 0 indicating there are no known toxic ingredients in the item at the moment of rating. Today, Tse says there are 6.5 million users in more than 33 different countries. Think Dirty originated in 2012 after founder and CEO, Lily Tse’s mother developed breast cancer and Tse learned about how toxic ingredients found in personal care and beauty products could contribute to female-specific cancers. ![]()
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